You are currently viewing Campaign Portfolio: lead generation for a webinar

Campaign Portfolio: lead generation for a webinar

Webinar Lead Generation Campaign

The campaign aimed to generate qualified leads for a 3-day Purpose Activation Webinar. The objective was to maximize registrations and minimize cost per lead while reaching a highly relevant audience.

Project Type

Lead Generation Campaign

Client

Mrs Faith Michael

Platform

Facebook & Instagram

Date

December, 2025

Setup overview in meta ad manager
Setup overview in meta ad manager
Campaign performance overview
Campaign performance overview
Campaign performance overview
Campaign performance overview
Event tracking & data integration overview
Event tracking & data integration overview
Eveny manager overview
Eveny manager overview
Audience setup for targeted campaign cam
Audience setup for targeted campaign cam

Execution

Deployed 3 different campaigns simultaneously to test creative performance across multiple audience segments.

Monitored results to scale the high-performing creatives and pause those that underperformed.

Implemented retargeting campaigns for website visitors and prior engagement audiences.

Continuously optimized CPM, CTR, and CPL metrics to maximize efficiency.

Ensured accurate tracking via Meta Pixel for ROI measurement.

Results

Total Leads Captured: 445 Cost per Lead (CPL): #271.08 Lead Quality: High engagement in pre-webinar communications, with over 70% attending the live event. ROI Impact: Increased webinar registration by 20% compared to previous campaigns.